NICA end-to-end rebranding
10 years after launching, NICA wanted to revisit their branding and in particular improve their website.
What had begun in a tin shed, in the windswept early Docklands, had evolved into a prestigious, federally funded National Arts Training Institute offering Australia's only Bachelor of Circus Arts.
Graduates are represented in all the major Australian contemporary circus companies. As well as international brands like Cirque du Soleil, Dragone, Carnival Australia and La Clique New York & London.
Part of the circus artists' education involves NICA running a calendar of extraordinary cutting edge contemporary performances throughout the year, with international directors and collaborations.
Plus there was an indigenous and social outreach program, corporate workshops, short courses for adults and holiday programs for children.
As well as circaNICA, Australia's leading booking agency and producer for circus artists.
Over a twelve month period, we brought all NICA's brand communications together to reflect the extraordinary transformation the organisation had experienced. Culminating in a 10th birthday celebration like no other.